New World of Warcraft Ads Starring Mr. T and William Shatner
steven on November 21st, 2007
Ia€?d love to work for one of the companies that thinks up ads for TV. I imagine them all sitting at a big round table deciding what kind of campaign to go with. They talk about the brand, and brainstorm a bit, trying to think of something clever but direct, debating the merits of each approach. But somewhere at the back of their minds, everyone at that table is thinking a€?Ora€| we could just use Shatner!a€?
And so Blizzard have played the Shatner card as part of their latest advertising campaign for World of Warcraft.
Following in Shatnera€?s footsteps on the slippery slope of embarrassing self-parody is Mr. a€?Snickers: Get some Nuts!a€? T.
Blizzard missed out on the grand slam, because they were unable to land Chuck Norris for this campaign, allegedly because he already beat the game. Either that or hea€?s too busy endorsing Mike Huckabee and making ads for Mountain Dew:
